AI & Automation Lead · Technology & Operations

Build the AI.
Run the business.

I'm an operator-engineer. I run a UK services business — and build the production AI & automation it runs on.

Charlie Hulme

I'm an engineer.
The unusual part is the range.

I build the production AI a business runs on — and I run the business it's built for. Most engineers optimise the system in front of them. I get to choose which system is worth building, because I'm also the one reading the P&L it feeds.

Where this is going

The scarce skill stopped being syntax. Anyone can generate code now; what's rare is knowing which code is worth generating — and being able to tell when it's confidently wrong. The bottleneck moved from typing to judgment, and judgment is hardest to fake in the one person who has to live with the result.

The middle is thinning. AI compresses the layer that only passes work along — the coordinators, the spec-handlers, the analysts who escalate the decision upward. What's left is people close enough to build and senior enough to own the outcome. I never sat in the middle — running the business while building the AI it depends on left no one to hand the judgment to.

A small team now ships what a department used to. AI extends what one person can actually execute, not just sketch. So the advantage goes to whoever can point it across a whole business and prove the number moved afterward. I'm not reacting to that shift — it's the thing I build.

0.05→0.85
RAG retrieval recall, after rebuild
≈ half
of CRM activity now automated
2×+
online conversion via self-service quoting
double‑digit
YoY growth in signed sales

What I do

Two sides of the same job — I build it, then I run it.

Build

AI & engineering

Production AI, not demos — and I prove it works.

  • Production LLM / RAG systems & AI agents
  • Workflow automation & systems integration
  • Full-stack — TypeScript, Python, Postgres, Cloudflare
  • Evaluation & governance — evals, grounding, guardrails
Run

Business & operations

I carry the number, not just the code.

  • Budgeting, forecasting & P&L / board reporting
  • Executive & strategic decisions — growth, M&A, incentives
  • Operations leadership & process design
  • Team leadership & cross-functional delivery

How I move the numbers

I think in the numbers that run a business — and build the AI that moves each one. Leads → conversion → value → margin → profit.

Leads
AI-assisted SEO, content and multi-channel attribution — so spend goes where demand actually comes from.
demand you can see
Conversion
AI-enabled instant quoting and a self-service booking journey, wired into the CRM.
2×+ online conversion
Number of sales
Automated follow-up and gate-based CRM workflows that stop deals slipping through the cracks.
fewer drop-offs
Average order value
A central pricing engine as a single source of truth, plus smarter bundling.
~40% higher AOV
Revenue
The levers above, compounded across the whole book of work.
double-digit YoY growth
Margin
Automation taking manual cost out of every job and the back office.
≈ half of ops automated
Profit
Forecasting, board-level reporting and system-led operations you can run from one panel.
owner-dependent → system-led

Anatomy of one system

Depth isn't ten projects named. It's one, shown completely.

01 · Diagnosis

The retrieval engine behind day-to-day operations was nearly blind — about 0.05 recall. It didn't need a bigger model. It needed someone to measure it and admit it was failing.

02 · Decision

So I rebuilt retrieval as a hybrid system — vector plus keyword, with reranking — and engineered it to trustworthy, not just plausible. The model was the easy part; the measurement was the job.

03 · Verification

Recall climbed to ~0.85, gated by an automated eval suite and a human-in-the-loop critic that refuses to auto-trust new facts. Under real audit and board scrutiny, that's not optional — it's the build.

Selected systems

Production systems in daily use. Figures banded for confidentiality.

AI Platform · built hands-on

A multi-step LLM knowledge platform

An organisation-wide retrieval system that turns scattered business knowledge into grounded, cited answers — Postgres + pgvector, hybrid retrieval and reranking, an automated eval harness and a human-in-the-loop critic gating what's trusted.

recall 0.05 → 0.85citation-groundedeval-gatedRAG · pgvector · Python
Decision tools

AI decision-support suite

Co-pilots in daily use by leadership — cashflow forecasting, an operations risk co-pilot, and marketing-attribution dashboards.

in daily use40+ tests
Revenue

Instant-quote & self-service booking

A central pricing engine as a single source of truth, powering AI-assisted instant quoting and self-service booking.

conversion 2×+Pipedrive · Stripe
Automation · led architecture

Automation & integration backbone

An idempotent, rate-limit-aware layer connecting CRM, field-service, finance and e-sign — replacing a fragmented manual process with automated, gate-based tracking and one live control panel.

≈ half automated~200 staff-hrs/mo saved
Commercial · the "run" side

Numbers, structure & growth

Built the unit-economics model and board-level monthly management reporting; restructured incentives and helped take the business from owner-dependent to system-led.

forecasting & P&Ldouble-digit YoY growth

Your first 90 days

What hiring me actually buys — a diagnosis, a shipped system, and a number that moved.

Days 1–30 · Find the gap

I read the numbers before I touch the stack. Where's the money leaking, and which single lever moves profit most? You get a diagnosis of the binding constraint — not a tool wishlist.

Days 31–60 · Ship against the leak

One production system, built at that lever and measured against a baseline — the first automation live and real hours handed back to the team.

Days 61–90 · Make it govern itself

Evals, guardrails and a repeatable cadence, so it keeps working after I stop watching it — a measurable quality number on every change, not a demo that quietly rots.

How I work

The discipline behind AI a business can rely on.

01

Evals, not vibes

Golden-set evals, regression checks and grounding gates — reliability is measured, not assumed.

02

Tied to the P&L

Every build starts from the business outcome and has a number it's meant to move — and I own whether it moved.

03

Systems over heroics

Owner-dependent → system-led: documented processes, governance and automation so nothing depends on one person.

Stack

Hands-on from model to production.

RAGLLM agentsPrompt engineeringEmbeddingsEvals & groundingOpenAIAnthropic TypeScriptPythonNodeNext.js / ReactAstroPostgres / pgvector CloudflareVercelCI/CDn8nREST / webhooksPower BIforecasting

Let's build something that moves the number.

Open to AI & Automation Lead, Head of AI & Operations and Solutions Architect roles — permanent or fractional.